Forget the four Ps and the seven Ps… — The marketing mix is a practical framework for marketing decision-making. A fundamental business model, it is commonly used in universities to help people understand the basics of marketing management. However, in the 1960s, when scholars conceptualised the marketing mix, marketing was still in its infancy. The internet changed how we…

A Brand Identity helps customers remember, recognise, and be attracted to a brand. — A common mistake from beginner marketers is confusing their business's brand image with their brand identity. I get it. They sound similar and are related concepts. But they are not the same thing. Brand identity is what we think our brand is, and the brand image is what customers believe…

Say goodbye to the traditional bulk and cut phases with body Recomposition. Build muscle and stay lean year-round. — Traditionally, to maximise a person’s muscle growth, they would go through a “bulk” phase. This meant, they put on fat, which they then had to lose through a “cut” phase. This is often a yearly cycle, which means you look at your best for maybe a month or two over…

It's easier to market actors who look like superheroes. — The Rock is ridiculously muscular for a near-50-year-old. Born into this world as Dwayne Johnson, The Rock has evolved from pro wrestler into Hollywood's biggest male star. According to Forbes, The Rock was the world's highest-paid actor in 2020. Hollywood has a history of casting very muscular men in lead…

My first goal in the gym is to build muscle. Here is what I have been doing. — I love the gym, and I love to push my body. But I might enjoy the results of my hard work even more. I have been working out for about twenty years and researching for about ten about how to enhance my exercise performance and results. In particular, strength training…

If you want to build a more muscular physique, here are some staple exercise machines to transform your body. — I love the gym. I have been lifting weights for over 15 years and immensely enjoy pushing myself to my limits and seeing the results. Many people would probably think that I’m quite obsessive about fitness. I spend a bunch of time in the gym sculpting my physique— without ever…

Attaining your body goals takes both planning and action. — Do you struggle to stay in shape? Perhaps you make the effort but aren’t experiencing the results you’d like from your workouts. Maybe you would just like to eat healthier. Either way, benchmarking your health and fitness progress might be the solution you are after. Benchmarking empowers us to set…

Do I practise what I preach? — I have been writing about health and fitness on Medium for around two and a half years. If you don’t know me, which you probably won’t — Hi, I am Dan. If you are familiar with my writing, thanks for stopping by again! I lift weights six days a week…

Part three of a deep dive into hypertrophy. — Do you want to build muscle? It is a simple question with a simple answer. Chances are that because you are reading this article, the answer is yes. A more difficult question is how to maximise our muscle growth potential. In an age of steroid-enhanced fitness influencers all over social…