In some cases, community becomes the brand.

In our research, we’ve found that people are coming to expect community to be the first layer of brand, especially in premium spaces where people are paying more in money, time or education in order to use the product or service.
The 14 New Rules of Brand Strategy
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Jasmine Bina
Daniel Hopper
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Jun 29, 2023
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In some cases, community becomes the brand.
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Written by Daniel Hopper23K Followers
·463 Following
A marketer and gym addict who shares their knowledge and passion of these things and more. | linktr.ee/BYB_Marketing | Inquiries danz_nz@hotmail.com
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